Brendan Raedy — The Case for Doing Less Better
Brendan Raedy has a proposition that sounds counterintuitive until you actually try it. Do less. But do it better. Not as a productivity hack. Not as a rebranded version of efficiency culture with a more palatable name. As a genuine philosophy — the idea that the quality of what you do matters more than the quantity, and that most people, most of the time, are doing too many things at once to do any of them particularly well. Why More Is Usually Less The default assumption in most people's lives is that doing more is better. More projects. More commitments. More things happening simultaneously. The person with the full calendar is assumed to be the productive one. The person who says no to things and does fewer of them well is assumed to be underachieving. Brendan Raedy used to operate on this assumption. He no longer does. What changed was simple — he started paying attention to which days actually felt good and which ones felt scattered. The days that felt good were almost ...